Listen to "hebaodan" about how to make Shitai's agricultural products have a good market
Source: Company management department Release time: 2020-04-26
China building materials group regards poverty alleviation as an important political task and social responsibility. By 2020, the group and its member enterprises will have invested 383 million yuan in poverty alleviation tasks and implemented more than 400 projects, achieving good social effects. In the process of Counterpart Assistance to Shitai County, Anhui Province, China Building Materials Group has given a large number of human, material and financial assistance. A number of infrastructure projects have taken root in Shitai County, laying a solid foundation for Shitai County to achieve high-quality poverty alleviation. Shitai County TV station opened a special column "Chinese building materials really help real help.", Today, I'd like to show you our e-commerce poverty alleviation platform Bracts How does "egg" play a big role.
During the period of helping Shitai County, China building materials group learned that many high-quality agricultural products in Shitai County were hard to sell and widely sold. Therefore, it specially built a pure public welfare e-commerce poverty alleviation platform - "hebaodan". With the development mode of "Internet + company + cooperatives + farmers", the platform has a good market for agricultural products of farmers.
standing grain Bracts Qian Yizhi, employee of centralized purchase and distribution center of egg e-commerce poverty alleviation platform: We are packing now. We need to pack more than 3000 eggs. We will send them by express today.
Located in Chizhou City, workers in the Hebao egg e-commerce poverty alleviation platform of China Building Materials Group are packaging mushrooms, eggs and other agricultural products produced in Shitai County. The agricultural products will be sent to Beijing, Nanjing and Shanghai.
standing grain Bracts Wang Xu, head of centralized purchasing and distribution center of egg e-commerce poverty alleviation platform: The eggs sent out by express and packed are picked on the same day and delivered the next day, so the freshness of our eggs can be guaranteed. In 2019, we sold 1.4 million native eggs.
It is understood that the "hebaodan" e-commerce poverty alleviation platform takes more than 200000 employees of China Building Materials Group, their families and the general public as the target customers, and mainly promotes the production of original ecological natural food materials in the areas where the local special agricultural products are helped to increase the sales volume and create the brand.
Wang Xu China Building Materials Group came to help us to sell Shitai's good agricultural products. At that time, we named it hebaodan, a rice and an egg, including these two kinds. Therefore, we wanted to promote Shitai's local products to larger cities.
The villagers have been planting rice at home, and there is no other source of income. After coming to the breeding supply base of hebaodan e-commerce poverty alleviation platform of China Building Materials Group, he not only learned the management technology of large-scale chicken farming, but also had a good income from migrant work.
Storage forest: (every year) than at home farming more than 30000 yuan, the more work more energetic, the more prosperous.
China Building Materials Group is one of the central enterprises which started to practice Internet + earlier in China. Its e-commerce operation is mature. Under the condition of understanding the single sales channel of high-quality agricultural products, China building materials group puts forward to help the county's agricultural products to seek market with its own mature operation experience and advanced Internet technology. In 2019, hebaodan e-commerce poverty alleviation platform of China building materials group sold more than 7 million yuan of agricultural products in Shitai County.
Wang Xu, person in charge of centralized purchasing and distribution center of hebaodan e-commerce poverty alleviation platform: In 2015 and 2016, there were only about 2000 local chickens in our free range at that time. By the end of 2019, there were 12000 free range chickens, and the sales volume in 2019 was about 1.9 million. It can be said: "without the help of Chinese building materials, we dare not raise them, and there is no such good market."
At present, three kinds of agricultural products in Shitai County, such as Wannan native egg, Wannan native chicken and Organic Selenium rice, have become the "star products" successfully created by the platform. By strictly controlling the quality of the supply chain, the mature development mode from offline collection to online sales has been realized, and the brand of ecological and healthy agricultural products in Shitai County has been further called.
In order to promote the high-quality products of shijitai group, the deputy head of the building materials group has been promoting high-quality products in shijitai since September 2016 To the employees of the group.
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